7 eCommerce Social Media Marketing Campaigns You Need in 2020Reading Time: 5 minutes
Social media marketing campaigns have enough capacity to make a new eCommerce brand, a successful one in no time.
That’s the reason why eCommerce brands cannot avoid it at any cost.
Let’s say why is it like that-
- By 2021, the number of online shoppers is expected to reach 2.14 billion across the world. (Statista)
- By 2021, global eCommerce retail sales are expected to reach 4.88 trillion US dollars (Statista)
If this is the case, there are a lot of opportunities lying out there on social media for the eCommerce brands like yours to take the benefit from.
What can be the benefits of social media marketing for eCommerce brands?
- Increase store traffic
- Boost conversions
- Improve social media engagement
- Boost fan following
- Increase sales and revenues
- Improve ROI
Well, these benefits are driving the hockey-stick growth for niche brands.
Now, if you’re looking to grow your eCommerce brand through social media marketing, I have come up with campaigns that specifically drive specific benefits.
Most Engaging eCommerce Social Media Marketing Campaigns
1. Platform-specific campaigns
Most marketers make the mistake of creating similar social media marketing campaigns for all of the platforms. Using the same text, images, and settings for each of the campaigns across all the platforms sounds not just boring but even lazy.
Because that depicts that you don’t know exactly where is your audience and if you know, you believe your audience wants to see the same posts on each of the social media platforms.
And, that’s how you are unable to generate conversions from social media and also, you are wasting your time, effort, and money.
Each social media channel has a different audience. Rather, I should say, the audience consumes the content differently and communicates differently on each social media channel.
That means, every time you plan social media campaigns, you need to consider having different campaigns for different platforms. And, for those platform-specific campaigns, you need to keep that in mind, that the content and its presentation needs to be according to the specific platform.
So, what to post on each social media platform to design your platform-specific campaigns?
Also, here is a guide to optimizing social content for different platforms-
Facebook – Videos, blog posts, company news, memes, jokes, etc.
Instagram – High-resolution photos, quotes, stories, etc.
Twitter – News, statistics, blogs, short videos, GIFs, polls, contests, etc.
LinkedIn – Jobs, company blogs, news, business-specific discussions, content, etc.
Pinterest – Infographics, smart graphics, etc.
2. Time-based campaigns
Social media is one thing where timing is one of the most crucial factors that drive your required output.
Based on your target audience, you need to understand their timezone and make sure you publish your content on social media in their time zones.
Alex York, an author on Sprout Social, has gathered a few data on-
Best times to post on Facebook – Wednesday & Weekdays
- 2 PM and noon on Wednesday receive the highest engagement on Facebook
- 1 PM to 2 PM on Thursday
- 10 AM to 3 PM on Weekdays
Best times to post on LinkedIn – Tuesday to Thursday
- 3 PM to 5 PM on Wednesday receives the highest engagement on LinkedIn
Best times to post on Instagram – Tuesday to Thursday 9 AM to 6 PM
- 3 PM on Wednesday
- 5 AM, 11 AM, 3 PM to 4 PM on Thursday receives the highest engagement on Instagram
- 5 AM on Friday
Best times to post on Twitter – Every day 10 AM to noon
- 9 AM to 10 AM on Friday receives the highest engagement on Twitter
Just the way he did, you can too do that or ask your team to find the best times when your audience is highly active on each of the social media platforms. And, based on that research, you need to plan campaigns based on various timings throughout the days during the holiday season.
So, these time-based campaigns could be for anything to everything from driving traffic, engagement to conversions.
3. Drive-traffic campaigns
Drive-traffic campaigns are the campaigns focused on generating super-duper website traffic. These campaigns are necessary for eCommerce startups.
Here are a few ways-
- Prepare a social media marketing strategy and template to use for such campaigns to make sure that it drives results
- Identify which platforms can easily drive traffic to your online store and consider them for the campaigns targeted to drive traffic because not all the platforms have the capability to drive traffic
- Similarly, find out what timings will work the best for driving traffic to your online store and plan accordingly
What types of content can drive traffic to your online store?
Check out an example from Amazon-
I have a camera that lets you capture it all from one extreme to the other. I’m Samsung Galaxy M Series. See me on 28th Jan. Get notified on Amazon: https://t.co/mmysocAqVa#IMPOWERD pic.twitter.com/BRCSa05dsN
— Amazon.in (@amazonIN) January 20, 2019
Well, the important part is the effective call-to-action that will drive people to your website.
Based on your past experience and the above link source, this would become easy for you to plan.
4. Drive-conversions campaigns
Now, driving conversions are tricky using eCommerce social media marketing campaigns.
Your team needs to really work hard to understand what platforms and kind of posts would drive more conversions.
But, make sure you have-
- Up-to-date social media pages
- Good engagement ratio
- Nice fan following
- Optimized social media content
- Active social media accounts
- Effective landing pages
- Focused on promoting your best products
All of these can help you drive conversions for your social commerce campaigns.
Here is an example that Amazon India does on Twitter-
The most awaited sale of the year, the #AmazonGreatIndianFestival, ends today! This means that all these amazing deals and offers will end. So hurry, shop now! #NoGreaterSale pic.twitter.com/vm6gZvPLmv
— Amazon.in (@amazonIN) October 28, 2018
5. Drive social media engagement campaigns
Well, there are various ways to improve the engagement of social media. For that, you need to have effective social media posts.
What types of social media content drives engagement for eCommerce?
- And, whatever creative and innovative that you can bring
Here, is an example from Flipkart for having contests-
#ContestAlert: Here’s your chance to takeaway iPhone XS Max.
Guess the price of the iPhone XS Max & tell us why you’d love to have it using the #AajKiRaat hashtag. The participant with the closest guess & the best response takes away an iPhone XS Max. #TheBigBillionDays
— Flipkart (@Flipkart) October 10, 2018
Hence, these types of content are most likely to grab social media engagements.
6. Drive-sales campaigns
Well, that’s somewhat similar to driving conversions. But, driving sales depends on two things-
- Effective social media posts to drive clicks to your online store
- Also, WOW-some website experience
To get effective social media posts, you certainly need attractive visual graphics.
And, to get the wow-some website experience, you need two things-
- An extraordinary fashion eCommerce store features that set your online store apart from your competitors
- And, a few underestimated conversion hacks to be used double your store conversions.
These are sure to help you drive sales easily and even quickly.
7. Influencer-driven campaigns
Now, this eCommerce social media marketing campaign helps you drive everything from traffic, engagement to conversions.
Recently, we explained how fashion eCommerce brands can plan, execute, and measure the success of influencer marketing.
In that guide, we discussed,
- How to plan the influencer marketing campaign?
- What’s the process of influencer marketing?
- What are the outcomes?
- And, even how to measure it?
Follow each and every step from that guide and implement it to achieve your marketing mission. After all, achieving what is expected is quite important.
See how Flipkart did it during its Big Billion Days Sale-
The war between giants @Flipkart and @amazonIN is catching the heat. Amazon is having #AmazonGreatIndianFestival and #Amazonfestivalbandlive whereas Flipkart has #TheBigBillionDays with celebrity endorsements, a typical Indian way. A great line up of influencers by #Flipkart👍 pic.twitter.com/hOd5T7RyaY
— eComKeeda (@e_keeda) October 9, 2018
Don’t just do it, do it effectively
Social media marketing is not just a marketing technique, it’s an entire channel that brings your targeted audience to your online store.
So, planning these different types of eCommerce social media marketing campaigns is not enough, executing them effectively is more important.
Use all the above-mentioned types of social media campaigns and see spikes in your engagement, Analytics, and ROI.
If you feel these campaigns can be of help to your followers, feel free to share them on social media. Also, share them here at [email protected].