Marketing Quick Hacks

5 Fashion Blogging Ideas for Your eCommerce Store

Oct 5, 2018 7 min read


5 Fashion Blogging Ideas for Your eCommerce Store

Reading Time: 7 minutes

The fashion eCommerce blogging needs your attention whether you are new or not in the industry.Blogs do not just educate people, they help people stay loyal towards your brands. And, that is no different for the fashion eCommerce brands.

Earlier, the brands used to blog just to get backlinks and now, they blog to-

  • Educate
  • Inspire
  • Convert
  • Delight
  • Lastly, generate backlinks

Now, if you are looking to start a blog on your fashion eCommerce store, here is what I have in store for you.

So, let’s begin with-

Why should you blog?

Nowadays, online fashion brands have become highly competitive. Based on some of the statistics on the fashion eCommerce industry, the competition is in terms of-

  • Grabbing the attention on social media
  • Securing the first place on search engines
  • Working aggressively to spread brand awareness
  • And, most importantly, improving conversion ratios

And, here are some facts on the fashion eCommerce industry that indicates the need to start your blogging now:

  • 67% more leads are expected using blogging by the B2B marketers compared to those who don’t blog (Source)
  • Marketers who have given high priority to blogging are 13x more likely to enjoy improved ROI (Source)

Well, these are just a few statistics that says, you need to start blogging right away to improve the conversion ratio.

Now, how should you start blogging on your fashion eCommerce store?

Following are the top 5 blog ideas & topics to start on your new fashion eCommerce store:

1. Tell your brand story

Storytelling is one of the most trending buzzwords among the content marketers these days.

Did you know?

  • Among the top three things that attract the users’ attention, compelling storytelling stood at 2nd position with 57%, which is very close to the 1st position of audience relevance with 58%. (Source)

Whenever it comes to storytelling, I have this one amazing person to look for- Pawan Kumar, an Inbound Marketing & Content Creator at

Well, on each day, Pawan comes up with a story on LinkedIn and I am not surprised to see the engagements that he receives on each of his posts.

He is that one man I have known so far who is using storytelling everywhere- from blogs to social media.

He wrote an article on “How to use the Power of Storytelling to Connect With Your Audience”, where he literally explains on why storytelling is important, how it affects the human brain, and how you can create one-

Storytelling blogging idea for fashion eCommerce brand - Pawan Kumar

So, telling a story about your fashion eCommerce store, you need to craft your story based on these three elements shared by Pawan-

  • Character
  • Drama
  • Resolution

A character is one element that will play a role that your audience can connect and relate to.

The character will try to share his/her own problems that your online buyers are already suffering from. This will cover the drama.

And finally, there will be a sure-shot resolution to the problems faced by the character.

All’s well that ends well, suits perfectly here just like any other story.

So, the first and the foremost blog idea is to start with storytelling about your brand on your fashion eCommerce store.

This will help your online buyers to connect with your brand’s fashion products and customer service.

What can be the blog topics?

Here are the blog topics that you can start with-

  • How [Founders] landed on to this [Fashion eCommerce Store]?
  • Why [Your Fashion eCommerce Store] believe strongly in our vision and mission statements?
  • How [Your Fashion eCommerce Store] came into existence?
  • It took us [2192] days to build a customer-centric brand

Note: Replace [Your Fashion eCommerce Store] with your brand name

2. Cover the eCommerce consumer pain points

Most of the time, while creating blogs for your online fashion store, you write too many blogs. The intentions behind creating those blogs are to generate more conversions.

Hence, you end up writing blogs that do only marketing and no good in your conversions.

We need to think more aggressively about why is it necessary to write content that converts.

One of my most favorite content marketing experts, Aaron Orendorff, founder of iconiContent, writes in an article on “Writing Copy That Sells: The Secret to Breakthrough Words”-

Blogging that converts for fashion eCommerce brand - Aaron Orendorff

So, it is very much important to solve the consumer pain points that restrict them from shopping at your online fashion store. This is what needs to be covered in your blogs.

I am highly surprised to see an Indian brand’s blogging, which sells various types of eyewear and is a leading one of the top niche fashion eCommerce brands–

Here is how they solve the eye issues of their customers-

Solving consumer pains for fashion eCommerce brands - Lenskart

What can be the blog topics?

  • And finally, [Your Fashion eCommerce Store] decided to go for a single page checkout
  • Going [online/omnichannel/any other feature] was not easy, but how [Your Fashion eCommerce Store] did it
  • How [Your Fashion Store] nailed the customer experience?
  • Top 10 ways to [solve a query]

Note: Replace [Your Fashion eCommerce Store] with your brand name and replace [text] in brackets to add anything that helps your customers solve their problems.

3. Write about how your products are made

Well, fashion eCommerce brands need to be more alert and aggressive when it comes to creating blogs that give a complete information about the products, in detail.

I understand that product descriptions are always there to talk about the product, on any online store. But, those descriptions are not enough to get more conversions.

What can be the things that your online buyers want to know more about your products?

Those can be –

  • How your products are made?
  • What is the process your fashion products undergo before reaching to your online store?
  • How carefully you design and craft each of your products?
  • Which skin tones does it suit the most?
  • How your online buyers shall take care of them?

These are just a few things that people would want to know before buying and using a product.

Look at how Nike is doing the storytelling about the brand products

Storytelling about the brand products for fashion eCommerce blogging - Nike

It is not about what you want to tell, it is about what your customers want to hear.

Nike does it very nicely.

What can be the blog topics?

  • Step by Step Guide to Use Our [XYZ Product]
  • 5 Things You Should Know Before Buying [XYZ Product]
  • Learn About How Your Favorite [XYZ Product] is Made
  • 5 Frequently Asked Questions Before Buying [XYZ Product]

Note: Replace [XYZ Product] with any of your products

4. Write about how to use and accessorize with your fashion products

Recently, we discussed the various features that WOW your customers in your fashion eCommerce store that helps in improving the conversions.

Among those WOW features, there is one feature- Shop by Look and Lookbook.

A very few fashion eCommerce stores like Nike, Limeroad, Lakme, etc. could realize the importance of utilizing this feature. This feature allows your fashion buyers to understand how to set up a look based on various other fashion accessories.

You must check out how Limeroad is doing the same-

Fashion eCommerce blogging using lookbooks - Limeroad

Like, if I wear a blue dress, which earrings, shoes, and handbag would go along with the same?

The entire attire is defined using this shop by look and lookbook. This doubles the bulk selling of your fashion products.

So, imagine if you come up with a blog post about how one should dress up for an event, would work really well for your various fashion products.

What can be the blog topics?

  • Top 5 Stunning Shirts for Corporate Women
  • Be a Party Animal with This Attire
  • Is this What You Call a Comfort for a Football Player During Practice?
  • What’s Trending for Kids to Wear on this Halloween?

5. Allow user-generated content

Wondering what is user-generated content?

Well, from Wikipedia, I got this for you-

User-generated content for fashion eCommerce blogging - Wikipedia

Let me make this more clear.

A user-generated content is any form of content- images, videos, testimonials, blog posts, etc. that is created by your brand followers or rather your customers. These are people who promote your brand but are not paid for anything in return except for a great shower of love.

And, why you need user-generated content for your blogs?

  • User-generated content (UGC) featuring a brand drives 6.9x higher engagement on Facebook compared to any other content (Source)
  • Toyota saw an increase of 440% of Facebook ad engagement while using user-generated images and not their professional ones (Source)
  • Customers are 6x more likely to purchase a product if the page has the user-generated images from social media (Source)

Looking at such statistics of user-generated content, it clearly indicates the need to get them on your blogs. This greatly impacts the conversions of your fashion eCommerce brands.

Here is how UnderArmour has its users generating video content for them on Instagram and they are promoting on their social media. But, this can equally be used for creating blogs around the same.

@natashahastings trains with full throttle intensity. 💪 #WEWILL

A post shared by Under Armour (@underarmour) on

What can be the blog topics?

  • 300+ People Participated in Our [#SpecialHashtag] Campaign, You Too Can Participate
  • This is What People are Talking About [Your Fashion Brand] on Social Media
  • [Your Fan] Who Followed our Style Guide is Trending on Instagram/Snapchat/any platform
  • We Have an Amazing Vlogger Fan Sharing His/Her Experience on YouTube

Note: Replace [text] in brackets to relate to your brand campaigns and fans

Wrap Up

Blogging should be the first priority in your content marketing strategy for your digital fashion store. It improves brand awareness and even, boost the conversion ratios.

Hence, use all of these ideas to start blogging for your fashion eCommerce brands. And, if you have any feedback, you can share it at [email protected]

Himani Kankaria is a content writing and marketing consultant, a brand ambassador of Hootsuite. With 7+ years of SEO & digital marketing experience, she has helped various enterprises to achieve 800% organic growth YoY. She shifted her focus from core SEO to content writing and marketing utilizing her SEO skills just to offer enterprises with high-quality content that ranks on Page 1 of Google and even converts. Himani talks a lot and loves dancing. She enjoys networking with the like-minded people and enthusiastic about achieving new heights in life.