Why does your Salesforce CRM need eCommerce Integration?

Aug 18, 2021 4 min read


Why does your Salesforce CRM need eCommerce Integration?

Reading Time: 4 minutes

Technology has also evolved the way people shop online. Online retailers are optimizing and evangelizing multiple channels to connect with potential customers. Online marketplaces, eCommerce websites, social media channels have been optimized to ensure a seamless shopping experience for customers. Various tools like CRM, eCommerce platform and ERP are used together to map customer journey, improve their LTV and integrate business workflows.

To keep businesses ahead of this ever changing space, enterprise scale online sellers choosing Salesforce CRM & eCommerce integration. This blog will help you understand why does your Salesforce CRM need an eCommerce integration.

Why should your business opt for Salesforce eCommerce Integration?

Salesforce CRM is no longer a new term for businesses, most of the businesses have observed that their CRM system gave them enhanced access to customer data. 

But in today’s day and age having a standalone CRM is just not enough, to uplift your CRM’s daily performance, Data Integration is the key if you are planning to accelerate sales and business revenues.

It’s even better when you integrate your Salesforce CRM Marketing Cloud with your eCommerce store for an enhanced and streamlined perspective for B2B and B2C Marketing.  

Let’s us take you through why a business should opt for Salesforce eCommerce Integration.

1. Improve Customer Experience

Integrating Ecommerce with Salesforce CRM can improve your customer experience in numerous ways.

From order status updates, inventory checks, and shipment tracking, it helps your customers to stay on point and informed on their ordered merchandise.

For online retailers who utilize omnichannel retail sales, Salesforce CRM helps them in collecting information about their customers across multiple channels.

2. Enhanced Marketing and Promotion

Salesforce CRM & ecommerce integration offers retailers single siloed data location. This has enhanced marketing activities, from planning to targeting and execution. 

When your customers receive personalized, concise and precise emails, in that case they can engage better with your content collateral. This can only happen with Salesforce integration which will  have a direct impact on your online shop’s income.

3. Improve Sales Team Performance

Customer service or delight are the key elements for any online or offline business.

If you have a sales support or customer service team, then you would be easily benefited from Salesforce Integrations.

With access to real-time customer details, including orders, payments, and even products viewed, the sales team can upsell or cross-sell far more effectively. 

This is also for B2B eCommerce sites, whose sales teams can make informed sales decisions and negotiate payment terms based on a clients’ past payment history.

4. Better Inventory Planning and Forecasting

Correctly  said, a Salesforce CRM system will provide you the data about the most popular products in your store. This allows you to use real sales data to forecast for manufacturing, sourcing, and sales purposes.

It eliminates manual processing for automated data capture and process automation. This  will reduce overhead and shorten timelines as well.

5. Minimizes Losses and Costs

Without Salesforce CRM system integration, your online store will experience lesser problems with data-entry that can probe manual errors leading to data redundancy.

Manual data transfer is prone to these issues, which can directly impact sales and customer loyalty. The best answer is Salesforce CRM and e-commerce integration.

6. Omni-Channel Functionalities

Salesforce eCommerce Integration allows you to integrate multiple channels in a single platform. 

Merchants can streamline multiple operations from sales to order to inventory management and much more from a single shared platform while empowering operations across multiple platforms reducing time, efforts, and cost all at the same time.

7. Internationalization of Storefronts

Except for Salesforce eCommerce integrations, no other platforms will allow you to target multiple locations, platforms at a single time. 

The integration facilitates you to manage multiple currency, multi-language, and multiple storefronts all at the same time reducing the hassle of managing multiple billing, invoicing, and orders data across multiple shared platforms.

8. Rich Mobile Experience

Mobile users who have been shopping online have been rising exponentially across the globe. The need of providing an immersive, impressive, and responsive mobile user experience is a must for every eCommerce store.

Thus it is important for eCommerce store owners to provide a seamless shopping experience to mobile users without much hassle, in this case, Salesforce eCommerce Integration comes in handy as it provides your mobile users with an optimal shopping experience that can make a huge stake in your eCommerce revenue.

How can you integrate Salesforce & eCommerce together?

You can integrate Salesforce & eCommerce together manually or either through APIs or third-party applications which can ease out your process of integration.

Integrating via manually can probe data errors and can take an ample amount of time.  For APIs, you need to either work on the programming code which can also take up time and can never be a cost-effective option.

We would like to suggest an easy way out to integrate your Salesforce & eCommerce together. For this you need to connect with Salesforce eCommerce integration providers who can help in either customizing the application as per your business requirements and you just have to plug in and play with the application to sync data from your eCommerce store to Salesforce and much more.

There are integrations available for your Shopify, Odoo, BigCommerce, Magento and Wix Stores.

Just integrate this application as per your eCommerce platform and you are ready to go.

What are the benefits of integrating Salesforce and eCommerce together?

Salesforce’s inbuilt capabilities for eCommerce integration combine digital commerce, order management, store operations, and AI-powered personalization into a single, unified, and shared commerce platform.

When you integrate Salesforce and eCommerce together, you can:

  • It will deliver strategic, AI-personalized shopping experiences at every touchpoint, on any device.
  • It will roll out continuous innovations without delays, dependencies, or disruptions
  • It will launch new sites in weeks and new promotions in minutes
  • It will unify digital commerce with store operations, order management, and more
  • It will offload IT operations to a unified cloud that is robust, stable, and scalable
  • It will maximize productivity with centralized site management and automated tasks
  • You can easily explore new regions easily and go global in record time


Salesforce CRM simplified eCommerce Integration. With the ever-evolving retail industry, Salesforce eCommerce integration can streamline eCommerce operations from discovery to purchase to fulfillment and much more.

This seamless eCommerce integration connects ­offline stores and mobile channels, enabling them to optimize eCommerce capabilities and services such as transaction management and merchandising.

So, what are you waiting for? Get in touch with your Salesforce eCommerce Integration providers to kick-start your Salesforce eCommerce integrated journey to escalate your business avenues to another level.

I am a profound technical writer and consultant currently working with eShopSync, which is acting as a bridge between Salesforce & eCommerce to streamline bidirectional data synchronization from one platform to another.