Industry Trends

Top 7 Niche Fashion eCommerce Brands for the CULT People

Aug 10, 2018 6 min read


Top 7 Niche Fashion eCommerce Brands for the CULT People

Reading Time: 6 minutes

Niche fashion brands are in trend these days and when it comes to eCommerce, they are even more in demand.

Niche brands are getting too much attention because of two reasons-

Now, what do you mean by niche brands and why do they even exist?

Let’s find out.

What are Niche Brands?

Niche brands are brands that focus on selling specific and specialized products within a particular market.

The product features of niche brands are aimed at targeting a specific audience having a specific price range, production quality, and more

Well, niche brands are aimed at being successful even in the dominance of market leaders, says eCommerce market trends 2020.

What are Niche Fashion Brands?

Niche fashion brands are brands selling specific fashion products such as only shirts, chinos, eyewear, sportswear, undergarments, and more.

We are going to discuss the niche clothing stores that are doing amazing in the eCommerce industry.

They don’t sell anything and everything, they sell niche clothing. In fact, from their products, the way of selling to offering customer service- makes them a successful niche player in the eCommerce fashion industry.

This list of Indian niche designer brands that attract the people who eat, sleep, and breathe fashion.

Successful Niche Clothing Brands that Sells Online

1. The Postbox

Niche fashion brand - The Postbox

The Postbox is an eCommerce fashion startup from Chennai, India that was launched in the year 2014.

This niche fashion brand runs behind an idea of bringing the unique and highly creative art design ideas to the routine functional products straightaway from the artists and designers across India.

Those designs are then carefully developed at The Postbox, tested for the quality and are put to sell.

They launch 3 or 4 products at maximum in a month and they almost have 1100+ orders every month.

This niche brand is doing amazingly when it comes to some super-funky bags, leather-based travel essentials, home accessories, and gifting.

The products at The Postbox looks extremely new, fresh, classy and unique and it gives a sense of using products that you wouldn’t find it anywhere else.

What makes The one of the top niche fashion brand? It’s the 20 eCommerce conversion hacks that they’ve used on their website. Check out here.

2. Andamen

Niche fashion brands - Andamen - eCommerce

Andamen is an online niche luxury fashion brand for men in India. This niche designer brand was launched in the year 2016 inspired by the Andamans.

Andamen is an inventory-based eCommerce brand in which the store consists of casual and formal shirts that anybody would love to wear in India as well as in London or New York.

The purpose of this niche clothing brand is to bring one of the world’s finest cotton materials- Egyptian Giza. The material is a combination of Indian and Western contemporary look.

The niche fashion brand is doing amazing because they clearly say that they rarely restock the styles that are sold out.

Also, their priority is to upgrade the label, “Made in India” and Indian men wear shirts that give them a feeling of wearing foreign luxury brands.

3. March Tee

Top niche fashion brand - MarchTee

If you don’t know March Tee then you will literally be shocked to know about the same. March Tee is an eCommerce fashion brand in the niche category that just sells round-neck PLAIN tees.

You won’t find any design, print or logo on their tees. This niche apparel brand is an inventory-based online fashion store that sells plain 100% Supima cotton T-shirts.

Top niche clothing brand - MarchTee

The tees by the March Tee only have five bright colors to sell for men as well as for women. Out of which you will at least see one of them is sold out.

But, once you wear a tee by March Tee, you will never ever want to wear any other brand. The tees are that comfortable and the stitches are invisible.

A niche clothing brand which is doing great with just the tees.

4. Mr Button

Niche clothing brands - Mr Button

Mr Button is an Indian eCommerce premium fashion brand exclusively for men. Khetan Apparel Pvt. Ltd. launched the brand in 2011.

Mr Button is both- inventory and marketplace- eCommerce business model. The purpose of this niche clothing store is to sell the company’s own men’s formal and casual wear along with the products from various fashion stores.

This top niche fashion brand focuses on everything for men that is classy and stylish as per the individual’s body fit and style preferences.

5. Lenskart

Niche fashion eyewear brand - Lenskart

Lenskart is India’s first omnichannel eCommerce fashion brand that only sells eyeglasses, sunglasses, and contact lenses. It was launched in the year 2010.

Initially, the brand worked on just selling the contact lenses and within a few months, they begin selling other eyewear.

It was a challenge for this eyewear niche fashion startup to convince the audience to consider online shopping for eyewear. But, Lenskart focused on bringing the customers to engage with the brand to improve the customer experience.

The success of this niche brand had begun when they came up with offline stores to allow their customers to try the glasses and order them.

Its omnichannel eCommerce model makes it easy for their customers to try, collect and return their orders within online and offline stores.

Also, no other niche fashion brand is offering such facilities like trying products at home, but Lenskart does. Customers can book an eyewear trial and a specialist would reach their home with 100+ frames.

Top niche fashion brands - eyewear - Lenskart 3D Feature

Adding to that, this niche designer eyewear brand allows customers to try different frames on 3D. With this, customers can try different frames on their own face.

Lenskart partnered with Ditto to offer 3D Try-on facility that persuades their visitors to make a purchase. 

And, this fashion niche idea made a huge difference in the success of the brand.

This helped this online fashion store to become one of the niche players who not only managed to get the investors but, even skyrocketed their business.

6. Zivame

Top niche fashion brands - Zivame

Zivame, launched in 2011, is a niche fashion brand in the lingerie segment within the eCommerce industry. It is an online marketplace offering a huge collection of women wear including lingerie, nightwear, swimwear, and sportswear.

This niche fashion brand is also planning to change its business model to an omnichannel one to expand the brand’s reach and improve customer experience.

The challenge with the brand was to convince women to rely on an online portal for lingerie shopping. But, Zivame worked aggressively on providing guides on how to choose the perfect fit for women with different shapes and sizes and bra size calculator.

These guides helped women to calculate the perfect fit for themselves and ease their online lingerie shopping.

The new features and experiences at this niche brand clothing made it count to the success of its journey and breaking the stereotype of shopping lingerie only from the offline stores.

7. Caratlane

Niche luxury fashion brands - Caratlane

Caratlane is India’s leading niche jewelry brand that was launched in the year 2008. The brand is now converted to Omnichannel business model from the marketplace to expand its customer reach and experience.

This niche brand’s value was doubled with the acquisition by Titan. And, Caratlance found challenging to convince women to buy diamond, gold, and solitaire jewelry without trying.

But, by encouraging their customers to try jewelry real-time on their phones made it a big bang. This increased the number of women who started becoming the brand’s big-time loyal customers.

The success of this niche fashion brand lies in the influence of their online presence to their offline jewelry store.

These are a few fashion niche market ideas that you can take from and start your niche apparel brand.

Do you know a niche fashion brand who sells online and can be a part of our list? Also, do you have niche fashion ideas that you think such brands should exist?

Do share with us at [email protected] or social media channels. If we found them unique and exciting, we would share them on our blog and network.

Vatsal Shah is a co-founder of Pragmatic Consultancy and DIMC and has transformed various IT, E-Commerce, Chemical, Retail, Service sector organizations for 15 years now. Vatsal has been invited as a speaker by WordCamp, Meet Magento, GTU, ETail India, AMA, GLS University, etc. As a business coach and mentor, he has influenced more than 48 organizations in India, China, the UK, Africa, and the USA and trained more than 4700 people. Vatsal is the most artistic personality at eComKeeda because he is an amazing singer, dancer, artist, gold medalist in the corporate writing, and so much more.