Top 39 Marketplaces in the World

Top 39 Marketplaces in the World

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Today, millions of buyers across the globe use eCommerce marketplaces for purchasing products online. As per 99Firms’ eCommerce Statistics for 2020, the eCommerce market will not only flourish, but more than 95 percent of all the product purchases would likely be enabled and conducted through global marketplaces by the year 2040.

These marketplaces are the swiftest opportunity to analyze and penetrate international markets. However, where to initiate? Consider this blog post as your decisive cheat sheet for worldwide eCommerce marketplace expansion, which is well-organized by regions, product categories, revenue numbers, and best platforms.

List of marketplaces for the following regions,

• Kuwait
• Dubai (Middle East)
• South Africa
• US
• UK
• China
• Malaysia
• Singapore
• Indonesia
• Australia
• India

Top marketplaces in Kuwait

There were around 4.20 million internet users in the Kuwait region in January 2020 with a boost of 24 thousand (+0.6 percent) users amid the years 2019 and 2020. Also, internet penetration in Kuwait stands at around 99 percent in January 2020. All these growth towards digitalization have helped the eCommerce players make their position steady in the country.

The eCommerce marketplaces are gaining trust in Kuwait with awareness and access to useful services and products to the local people. This scenario includes the accessibility of branded products, more payment options, and consistent shipping within the region. Even the effective online interface and customer services both in English and Arabic languages have boosted eCommerce sales.

Top Marketplaces in Dubai (Middle East)

When it comes to the different Middle East regions, eCommerce sales are projected to boost and double to 69 billion USD by the year 2020. The extremely modern city of Dubai possesses an exceedingly high ratio of internet penetration, a technology-savvy population, and a robust infrastructure for business. So, Dubai is a precise location for the expansion or even a completely fresh setup of an eCommerce business.

4. Carrefour UAE

Carrefour by UAE-based Majid Al Futtaim is a franchisee to operate Carrefour in more than 30 nations across the world and completely owns the operations in the regions. Carrefour has a number of elite brands under its flagship brand. The marketplace offers food products, electronics and appliances, household & cleaning products, baby products, and more.

• Year of Establishment: 1995
• Product Categories: Fresh food products, dairy items, ready to cook products, fruits & vegetables. Electronics and appliances, cameras, TV’s, home cinema, laptops, PCs, gadgets, cleaning products, household products, baby products, and food cupboard.
• Group Revenue: 55 million USD

5. Noon.com

Noon is a technology leader which has built global digital marketplaces for consumers and businesses in the Middle East. The noon.com is the home grown eCommerce platform by noon group. The marketplace offers electronics products, fashion products, home and kitchen products, beauty items, baby products, and sports products.

• Year of Establishment: 2017
• Product Categories: Laptops, mobiles, appliances, toys and games, groceries, sports & outdoors, baby essentials, beauty and fragrance items, men, women and kid’s fashion clothing products.
• Group Revenue: 9.7 billion USD

6. Namshi

Namshi is a two-time award-winning eCommerce portal, providing women, men and kids fashion products. They offer more than 700 brands, comprising their own label and exclusives. They provide clothing, shoes, bags, accessories, beauty, home, and sports products.

• Year of Establishment: 2011
• Product Categories: Dresses, sportswear, swimwear, sports shoes, gym & running shoes, branded bags, travel & sports accessories, beauty products, games, stationery, jewellery and branded sports products.
• Group Revenue: 23 million USD

7. Mumzworld

Mumzworld is the 1st and biggest online shopping website in the whole Middle East for mother and child. They provide diapers, gear products, feeding products, toys, outdoor products, bath products and mother products.

• Year of Establishment: 2011
• Product Categories: Baby diapers, baby creams & powders, wipes, strollers, prams, feeding products, all types of toys, sporting goods, hair, body & skin products, safety products, baby clothes and bedroom items.
• Group Revenue: 34 million USD

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Top Marketplaces in South Africa

With a population of 5962 million people in 2020, South Africa is experiencing a roar in internet access. In 2019, there were 18.43 million online shoppers across South Africa. It is predicted to reach 24.79 million by the year 2021.

8. Pick N Pay

The Pick n Pay Stores Limited, throughout its subsidiaries and associates, operates in the retail business sector in South Africa. They offer their customers groceries, clothing and general merchandise and value-added services as per evolving requirements.

• Year of Establishment: 1967
• Product Categories: Food products, pets food, convenience meals, frozen food items, clothing, and health & beauty products.
• Group Revenue: 6 billion USD

9. BidorBuy

With time, Bidorbuy has matured to become one of South Africa’s primary online shopping destinations. They offer the newest high-tech devices, brand-new consumer products, second-hand items, and tricky to find collectibles, at lower prices.

• Year of Establishment: 1999
• Product Categories: Laptops, iPad, Tablets, smart phones, home electronics products, games, garden items, pet supplies, groceries, toys, fashion, jewellery, sports products, and automotive products.
• Group Revenue: 5 million USD

10. Zando

Zando was founded by Rocket Internet AG and has turned to be one of South Africa’s leading online fashion stores with investors like Milicom and MTN. Zando is a subsidiary of parent organization, the Jumia Group, which works as a fashion retailer in numerous other African countries. It offers women, men and kids clothing, homeware products, sports products, beauty items, and personal care items.

• Year of Establishment: 2012
• Product Categories: Dresses, shoes, accessories, bags, wallets, watches, beauty products, swimwear, sports items, fragrances and more
• Group Revenue: 12 million USD

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Top Marketplaces in the USA

In 2019, US online retail sales were 343.15 billion USD and will reach around 794.50 billion USD in 2020, approximately up by 32.4 percent year-over-year. This particularly is a much higher growth rate compared to the 18 percent predicted in Q2 forecast, as consumers are avoiding physical stores and choosing online shopping due to the pandemic.

11. Walmart

Each week, around 265 million customers and members visit around 11,500 stores under 56 banners in 27 countries and eCommerce websites. Walmart is quite ready in the USA for holiday pickup and delivery orders with more than two times the personal shoppers in 2020 than in 2019.

• Year of Establishment: 1962
• Product Categories: Dresses, shoes, accessories, bags, wallets, laptops, Smart TV, cell phones, iPad, tablets, watches, home appliances, home improvement products, beauty products, swimwear, sports items, fragrances, patio furniture, garden products and more
• Group Revenue: 524 billion USD

12. BestBuy

Best Buy is a principal provider of technology products, services, and solutions. The company offers professional service at a matchless price more than 1.5 billion times a year to the consumers, small business owners and educators who use BestBuy.com and company’s other business channels.

• Year of Establishment: 1966
• Product Categories: Appliances, TV & home theater, computers & tablets, cameras, drones, cell phones, video games, movies, music, smartwatches, headphones, car electronics, health, fitness & personal care products.
• Group Revenue: 42 billion USD

13. eBay

eBay is a worldwide business leader that connects buyers and sellers around the globe. The marketplace enables economic opportunities for individuals, entrepreneurs, organizations and businesses of all categories. The portfolio of brands comprises eBay Marketplace and eBay Classifieds Group, working in 190 markets around the globe.

• Year of Establishment: 1995
• Product Categories: Cell phones, accessories, smartwatches, video games, tablets, computers, digital cameras, drones, women’s, men’s & kid’s clothing, fragrances, makeup, vehicle parts, collectibles, sports products, home improvement, home décor and pets supplies.
• Group Revenue: 10 billion USD

14. ASOS

ASOS sells more than 850 fashion brands and ships to 196 nation’s right from their fulfillment centers in the USA, UK, and EU. Its market is prominently for young adults from any part of the world. The marketplace provides students a 10 percent discount till their graduation.

• Year of Establishment: 2000
• Product Categories: Cell phones, accessories, smart watches, video games, tablets, computers, digital cameras, drones, women’s, men’s & kid’s clothing, fragrances, makeup, vehicle parts, collectibles, sports products, home improvement, home décor and pets supplies.
• Group Revenue: 3 billion USD

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Top Marketplaces in the UK

In August 2019, sales in the UK at the outset reduced to a value of 1.33 billion British pounds. Sales have reduced even further from January to February 2020. Since then, they have improved to an unparalleled rate of 2.34 billion in June 2020.

Amazon, eBay and Zalando are the top most marketplaces in the UK, but here are other marketplaces ruling in the UK for different segments.

15. Tesco

Tesco is a British general merchandise and multinational groceries online retailer. It is the 3rd largest retailer across the globe as per gross revenues and the 9th largest evaluated by revenues.

• Year of Establishment: 1919
• Product Categories: Groceries, fresh foods, frozen food items, food cupboard, bakery items, drinks, products for baby, pets, health & beauty, homeware items, clothing for men’s and women’s, school uniforms, gifts and more.
• Group Revenue: 86 billion USD

16. Argos

One of the UK’s top digital retailers, Argos offers 60,000+ products online. They nearly have one billion online visitors each year and are tied up with top brands like Bose, Dyson, Beats, LEGO, Nespresso, Samsung, and Chad Valley.

• Year of Establishment: 1972
• Product Categories: Products for decoration, TV, phones, laptops, PCs, tablets, iPad, play stations, baby items, health & beauty products, clothing for men’s, women’s, kids & babies, make up, hair care, dental products, baby toys, fitness products, car accessories and more.
• Group Revenue: 4 million USD

17. Etsy

Etsy is one of the top marketplaces in the UK for special, creative items, from unique handcrafted pieces to vintage treasures. It started from the US, but it became equally popular in the UK for buying and selling custom, handmade gifts.

• Year of Establishment: 1998
• Product Categories: Furniture, home decor, jewellery, wall art, calendars and planners, accessories, clothing & shoes, wedding & party, toys & entertainment, art & collectibles, craft supplies, and more
• Etsy Revenue in 3rd quarter 2020: 451.5 million USD

18. Wayfair

Wayfair is the top marketplace in the UK under the home and furniture segment. It grabbed 36.13M total visits on its online marketplace in November 2020 which was 18.47% higher than October 2020. It consists of 5000 brands selling everything that makes your house a home.

• Year of Establishment: 2011
• Product Categories: Furniture, outdoor, lighting, home decor, textile & bedding, rugs, kitchen accessories, storage, baby & kids, DIY & plumbing, Mattresses, Pet, and more.
• Wayfair Revenue in 2nd quarter 2020: 4.3 billion USD

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Top Marketplaces in China

China’s eCommerce market is the biggest across the world, with a total volume of around 1.94 trillion US dollars in the year 2019. As such, China’s online store sector is more than three times the USA marketplace’s size, which ranks 2nd in the world. All these numbers are predicted to grow further in 2020.

19. Alibaba

Alibaba is the giant marketplace from China, one of the top B2B eCommerce players, is home to millions of loyal customers from 200+ nations globally. This marketplace is tied up to numerous product vendors across the world. These products are bought and sold via multiple channels as distributions.

There are 100+ million products spread across 40 diverse categories on this portal. Alibaba is not only the topmost leader in Asia, however, in most nations, surpassing several other eCommerce marketplaces.

• Year of Establishment: 1999
• Product Categories: Consumer electronics, apparel, vehicle & accessories, sports, entertainment, machinery, home & garden, beauty, personal care, food products and more.
• Group Revenue: 72 billion USD

20. AliExpress

AliExpress is one of the topmost online marketplaces for different vendors, sellers and customers, owned by Alibaba. It targets global customers out of China with several languages from diverse countries around the world. AliExpress initiated as a business-to-business buying and selling portal and has expanded to business-to-consumer, consumer-to-consumer and even a portal for payment services.

• Year of Establishment: 2010
• Product Categories: Consumer electronics, apparel, automobile accessories, outdoor fun & sports, shoes, beauty, personal care, baby items, pets products, jewelry, watches and more.
• Group Revenue: 62 million USD

21. Taobao

Taobao is a leading eCommerce portal in China, owned by Alibaba. It is a C2C marketplace and sells products in multiple categories, right from notebooks to vehicles. It presently has around 500 million registered users and 60+ million visitors per day. Further, the number of online products per day has increased to 800 million. Nearly 48,000 products are sold every minute.

• Year of Establishment: 2003
• Product Categories: Women and men clothing, shoes, jewelry, sports, home furniture, home textile products, mobile phones, car & home appliances, travel products, office items, beauty items and entertainment products.
• Group Revenue: 571 million USD

22. Epermarket

Epermarket has grown swiftly and is one of China’s most well-known online shops for expat groceries. At the portal, one can select from over 8,000 worldwide and everyday products at varied price ranges.

• Year of Establishment: 2011
• Product Categories: Food products like fruits, fresh juice, organic items, vegetables, salads, fresh herbs & spices, processes meat, milk, eggs, yogurt, cheese, bread, rusk, pastries, tea, coffee, snacks & sweets, pet, housekeeping, body care and baby care products
• Group Revenue: 7 million USD

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Top Marketplaces in Malaysia

The total revenue in the Malaysia eCommerce market is estimated to reach 4,463 million USD in 2020. Revenue is likely to display a yearly growth rate (CAGR 2020-2025) of 16.7 percent, with a projected market volume of 9,679 million USD by 2025. User penetration will be 40.5 percent in 2020 and is forecasted to reach-out 53.1 percent by 2025.

23. Shopee

Shopee is one of the topmost eCommerce marketplaces in Southeast Asia and Taiwan. They have 11,000+ sellers in seven markets. It offers clothing, watches, home & living products, computers, fashion items, shoes, travel items, mobile & gadgets, sports, automotive, and baby items.

• Year of Establishment: 2015
• Product Categories: Men and women clothing, watches, shoes, home & living, computers, Muslim fashion items, travel & luggage items, laptops, computer accessories, mobile & gadgets, gaming products, sports, automotive, groceries, bags, wallets, pets and baby items.
• Group Revenue: 70 million USD

24. Lazada

Lazada Group is Southeast Asia’s principal eCommerce platforms with presence in Malaysia, Indonesia, the Philippines, Singapore, Thailand, and Vietnam. They have the biggest selection of brands and sellers, and aim to serve 300 million customers by 2030. In the year 2016, Lazada turned into the regional flagship of the Alibaba Group, and is supported by Alibaba’s superior technology infrastructure. Lazada has 155,000 sellers and 3,000 brands serving around 560 million consumers by its marketplace platform.

• Year of Establishment: 2012
• Product Categories: Electronic devices & accessories, TV & home appliances, health & beauty products, mother & baby items, bakery, frozen food, pet food, men’s & women’s fashion clothing, sports & lifestyle products, and automotive products.
• Group Revenue: 1 billion USD

25. Lelong

Lelong.my, Malaysia’s online marketplace offers an eCommerce platform for buyers, exposing them with an assortment of products from over 10,000 sellers. The marketplace offers 1.3+ million products across diverse categories. With 19 years of eCommerce experience in Malaysia, Interbase Resources Sdn Bhd manages the Lelong.my website.

• Year of Establishment: 1998
• Product Categories: Mobile phones, computers, cameras, gadgets, home appliances, fashion, accessories, beauty products, personal care, toys, and frozen food
• Group Revenue: 1 million USD

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Top Marketplaces in Singapore

The total revenue in the Singapore eCommerce market is anticipated to reach 2,405 million USD in 2020. Revenue is likely to showcase a yearly growth rate (CAGR 2020-2025) of 11.1 percent, with a proposed market volume of 4,079 million USD by 2025. The overall user penetration will be 52.4% in 2020 and is likely to hit 67.2 percent by the year 2025.

26. Fairprice

FairPrice is the top eCommerce portal of NTUC Fairprice Co-operative Ltd, Singapore’s biggest grocery retailer. With FairPrice Online, you can shop for an extensive range of household needs.

• Year of Establishment: 1973
• Product Categories: Baby & child products, toys, fruits & vegetables, meat & seafood, dairy products, drinks, health & beauty products, household, electrical, pet items, home appliances and more.
• Group Revenue: 2 billion USD

27. uBuy

The uBuy marketplace offers 50+ million products, across six continents, 90+ countries and more than 10,000 cities.

• Year of Establishment: 2014
• Product Categories: Electronics products, mobiles, tablets, baby clothes & accessories, home & furniture, perfumes, office products, sports, beauty items, travel products, books, automotive and more.
• Group Revenue: 579, 000 USD

28. Zalora

Zalora Group is an e-retailer and Asia’s top online fashion marketplace with operations in Singapore and several other Southeast Asian countries. The marketplace has raised investments from Rocket Internet and many other investors. It offers an ever-expanding range of products from numerous global and local brands.

• Year of Establishment: 2012
• Product Categories: Women, men & kids clothing, shoes, accessories, bags, sports and beauty products.
• Group Revenue: 378 million USD

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Top Marketplaces in Indonesia

Revenue in the Indonesia eCommerce market is estimated to reach 30,309 million USD in the year 2020. The total revenue is anticipated to showcase a yearly growth rate (CAGR 2020-2025) of 13.2 percent, leading to a projected market volume of around 56,358 million USD by 2025.

29. HappyFresh

HappyFresh is the foremost and swiftest growing online grocery marketplace in Indonesia and other parts of Southeast Asia. The marketplace was launched by talented entrepreneurs to revolutionise the digital grocery market in Asia. HappyFresh is planning to launch in more Southeast Asian cities in the coming time. They are working alongside more than 400 stores and retail partners for online grocery shopping to diverse communities.

• Year of Establishment: 2014
• Product Categories: Fresh vegetables, household products and other groceries.
• Group Revenue: 11 million USD

30. JD.ID

JD.id is one of the subsidiaries of the Chinese eCommerce company JD.com, also called in the market as Jingdong. JD.ID delivers its products to 365 cities across Indonesia with numerous fleets delivering directly to customers.

Year of Establishment: 2015
Product Categories: Smart phones, designer clothing, gadgets, tablets, computer, office, audio, camera, beauty and sports.
Group Revenue: 9 million USD

31. Bukalapak

The Indonesian marketplace offers an eCommerce platform for both brands as well as individuals to buy and sell products online. They have been serving over 6 million online sellers, 5 million Mitra Bukalapak, 90 million users, and turned a unicorn in 2017.

• Year of Establishment: 2010
• Product Categories: Headphone, accessories, computer, laptops, electronic appliances, fashion, vehicle accessories, clothing, shoes and more
• Group Revenue: 192 million USD

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Top Marketplaces in Australia

As of February 2019, 80.8 percent of people in Australia shopped online. By 2021, the eCommerce market penetration rate will attain 85.2 percent, and the number of people purchasing on the internet will be 22 million.

32. Mydeal

MyDeal is a growing online marketplace with 1,000+ online sellers along with half a million buyers. With more than 300,000 products and 2,000 lifestyle departments, the marketplace delivers its range of products at the best prices.

• Year of Establishment: 2012
• Product Categories: Bedroom furniture, rugs, bed & bath products, smartphones, living room furniture, pets items, wine, office chairs, and more.
• Group Revenue: 5 million USD

33. Woolworths

Woolworths is a leading Australian chain of supermarkets and online grocery stores owned by Woolworths Group. Woolworths with Coles forms a near-duopoly of Australian supermarkets, handling around 80 percent of the Australian market.

• Year of Establishment: 1924
• Product Categories: Vegetables, fruit, meat, bakery & packaged foods, dairy items, drinks, liquor, magazines, DVDs, health items, beauty products, household products, pet, baby supplies, and stationery.
• Group Revenue: 47 billion USD

34. Next

Next was founded by Joseph Hepworth in Leeds in the year 1864 as a tailor under the name of Joseph Hepworth & Son. At first, Hepworth was in partnership with James Rhodes; however, the partnership was dissolved in 1872. The company has 550+ retail branches and 180+ global stores. Next marketplace is the leading multinational clothing, footwear and home products retailers across Australia.

• Year of Establishment: 1864
• Product Categories: Branded clothing for boys, girls, baby, men & women, shoes and home products.
• Group Revenue: 5 billion USD

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Top Marketplaces in India

The ongoing and swift digital transformation in India is expected to boost the country’s online user base to 829 million by the year 2021 right from 560.01 million in 2018. India’s online economy is predicted to be two times from US$125 billion in 2017 to US$ 250 billion by the year 2020, backed by a boost in the eCommerce sector. India’s eCommerce revenue is predicted to leap from US$ 39 billion in 2017 to US$ 120 billion in the year 2020, maturing at a yearly rate of around 51 percent, which is the highest across the globe.

35. Amazon

Amazon first stepped into the Indian market in February 2012 when it introduced Junglee.com, a site which enabled customers to compare prices online but not buy products directly. Amazon then started selling books, films and TV shows, however, planned to provide mobile phones and cameras in quick time and further expanded the other product categories. Currently, a numerous range of 3rd party retailers sell their products through Amazon’s website utilising a “marketplace” model, in India.

• Year of Establishment in India: 2012
• Product Categories: Mobiles, TV, cameras, laptops, apparel, shoes, books, watches, jewellery, movies & TV shows, video games, home & kitchen, gourmet, car & motorbike and pet supplies.
• Group Revenue: 225.248 billion USD

36. BigBasket

The bigbasket.com (Innovative Retail Concepts Private Limited) is India’s biggest online food and grocery store. The marketplace has more than 18,000 products and 1000+ brands in the catalogue. The orders can be delivered across most parts India, including, Delhi, Bangalore, Hyderabad, Mumbai, Pune, Chennai, Ahmedabad-Gandhinagar, Noida, Mysore, Coimbatore, Vijayawada-Guntur, Kolkata, Lucknow-Kanpur, Surat, Nagpur, Patna, Indore, Gurgaon, Vadodara, Visakhapatnam, and Chandigarh.

• Year of Establishment: 2011
• Product Categories: Fruits, vegetables, herbs, sprouts, flowers, food grains, oil, Masala, edible oils, bakery, dairy, ice creams, beverages, health drinks, frozen veggies, snacks, pickles, Mithai, beauty products, medicines, skincare, fragrances, cleaning, car & shoe care, kitchen, garden, pets, eggs, meat, sea foods and branded foods.
• Group Revenue: 947 million USD

37. Flipkart

Flipkart is India’s most popular and leading eCommerce marketplace with 80+ million products across 80 diverse categories. Commenced by a team of two professionals, it is now a web portal with 100 million registered users, 100 thousand sellers and 10 million daily page visits. Flipkart acquired Myntra in the year 2014 with a deal of 280 million USD. Flipkart was acquired by Walmart for 16 billion USD in the year 2018.

• Year of Establishment: 2007
• Product Categories: Books, media, clothes, games, toys, home & kitchen, footwear, jewellery, laptops, sports & fitness, mobiles, baby care, and more.
• Group Revenue: 6 billion USD

38. Myntra

Myntra is the destination for fashion and lifestyle products, being host to an extensive collection of merchandise including clothing, accessories, footwear, jewellery, personal care products, and more. The original B2B venture for personalized gifts was envisioned in 2007 but transitioned into an eCommerce giant. By the year 2012, Myntra had enabled 350 Indian and global brands to its online platform. Myntra was acquired by the Indian giant Flipkart in 2014 with a deal of 280 million USD. The Myntra shopping app came into reality in 2015 to further persuade customers’ shopping experience. Today Myntra is the top player in online fashion.

• Year of Establishment: 2007
• Product Categories: Clothing for men, women & kids, home & living products, jewellery, footwear, accessories, personal care products and more
• Group Revenue: 221 million USD

39. Qalara

Qalara is a Global B2B Wholesale Marketplace backed by Reliance (Fortune 100 Indian
company). The e-commerce platform has over 45,000 sustainable, artisanal, eco-
friendly products from vendors in India and South East Asia. Qalara provides end-to-end
supply chain management and ships worldwide to 100+ countries. 

Qalara’s mission is to make available the widest range of responsibly produced goods across all
consumer categories from South Asia and South East Asia at competitive wholesale prices,
helping buyers of all sizes source conveniently, reliably and affordably, while equally
supporting producers and manufacturers to gain efficient access to global markets.

• Year of Establishment: 2020
• Categories: Kitchen and Dining, Home Furnishings, Home Décor & Accessories, Furniture and Storage, Jewelry, Baby & Kids, Stationery & Novelty and Pets Essentials

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Along with your own eCommerce site, leverage Marketplaces to grow the online business faster in 2021. To know how you can connect inventory with marketplaces, differentiate catalog for your own site and marketplaces, set-up processes, and more, reach out to our experts.